About Us
Why We Do What We Do
At Krav Maga New York, we believe that fitness alone isn’t enough when it comes to self-reliance, empowerment, overall awareness and safety. Building strength and stamina is important, but it doesn’t prepare you for real-world threats. The truth is, fitness won't help you in a chokehold, but knowledge will. Our mission is simple: to teach you how to protect yourself and those you love with real world, practical, easy to learn self-defense skills that can be executed under stress.
Common Self-Defense Misconceptions
When it comes to self-defense, myths are everywhere - and they stop people from taking the first step toward protecting themselves. Let’s break down some of the most common misconceptions:
Women
• Many women believe they can’t win against a stronger attacker, but self-defense isn’t about "winning"- it’s about fighting back hard enough to stop the threat or discourage the attacker from pursuing continued action - so you can get away.
• Many women also believe that fighting back will make things worse, but research shows the opposite. Fighting back is a highly effective deterrent, but you need the right tools - kicks, elbows, palm strikes - and the right tactics to use them effectively.
Men
• Self-defense is often misunderstood as an expression of toughness or "macho" behavior. In reality, it’s the exact opposite. Fighting is for emergencies, not ego trips. When the stakes are high, fitness alone won’t help you. What makes a difference is superior training, superior mindset, superior weapons and superior tactics.
• Men are often reluctant to learn because they don't want to look "stupid". You won't. There's nothing stupid about training in self-defense, and you'll be surrounded by likeminded people. So don't let anything get in the way of learning the most important skillset life has to offer.
For both men and women - and even children - the idea that learning to defend yourself is something to fear or avoid is a myth rooted in discomfort and societal expectations. But violence has existed since the dawn of humanity - it’s part of nature. Understanding it, and learning how to defend yourself against it, is a skill every human being should possess. It doesn't make you a barbarian. It makes you more prepared, more capable, more confident, and more human.
When Fitness Falls Short
There’s nothing wrong with pursuing fitness goals - building muscle, losing weight, or increasing endurance. But none of those things matter if you’re caught in a dangerous situation and your brain can't formulate a response because it has no point of reference.
Your Safety Isn't Optional - Let's Train Like It
Lose Weight, Build Strength and Learn How to Kick Some Butt
•Learn to use every part of your body as a weapon - palm strikes, kicks, elbows, and knees.
•Learn how to make quick, decisive choices in high-pressure situations. It’s not about perfect form - it’s about response time (speed) and effectiveness.
•Prepare yourself for real-life scenarios with techniques that are easy to learn, adaptable, and proven to work.
Train smarter. Feel safer. Start today. No experience needed.
Your Life Changing Transformation
1
Strength That Matters
Build functional strength that goes beyond the gym - empowering you to handle real-life scenarios with confidence and ease.
2
Remarkable, Unshakable Confidence
Money cannot buy that "thing" you'll feel with proper training and guidance. The aura you'll carry with you, knowing that you possess a skill that 99% will never have, is remarkable. You'll be in the 1%. Transform self-doubt, anxieties, and fears into self-assurance and confidence that radiates into every aspect of your life.
3
Resilience Redefined
Life isn't always easy. It certainly is a rollercoaster. When you test yourself and put yourself in uncomfortable situations like self defense and fitness, you'll develop an amazing capacity to control your emotions, fears and doubts - undoubtedly giving you strength to face life's challenges inside and outside the gym.
Your Journey
1.
In just a few classes, you'll start feeling empowered. Doubts and self-limiting beliefs dissipate real quick. You'll realize how capable you truly are a lot sooner than you think possible.
2.
After 4-6 weeks, a striking transformation begins - your appearance, mindset, emotions, and outlook on life start to evolve. People will notice.
3.
In just 4 to 6 months, you'll feel and act unique. A sense of self-reliance and confidence will seep into every part of your life. Understanding how to deal with stress, chaos and violence puts you in the upper echelon of society.
4.
The sky is the limit.
